This isn't actually about Apple getting its users on the latest version of OS X just for the sake of it. The problem is MobileMe. This online service was launched a few years ago, but it was never as successful as Apple would have liked. The company has been trying to move people over to iCloud, the new online service that replaces it.
MobileMe users will have seen messages encouraging them to move everything to iCloud when they log on to MobileMe and if they haven't yet done it, they need to be aware that Apple will be pulling the power plug out in a couple of months time. Then everything will be gone.
The difficulty for some users is that iCloud doesn't work with older versions of OS X, so some people will be without any service at all come June or whenever it finally shuts down. Rather than completely abandon these users, Apple is giving away Snow Leopard free to MobileMe users. I've not been on MobileMe for ages but logging in via this link displayed the free Snow Leopard page.
Do you need Snow Leopard? Do you have old Macs that need upgrading? Are you still using MobileMe? If you do then this is a way to get an upgrade for free.
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