Just sitting at McDonald's reading through the latest headlines on my RSS feeds and I noticed a couple that immediately stood out. Both are articles at Apple Insider. The first one is titled Survey says 70% of first iPad 2 buyers own original iPad, but the second one says Apple attracts 70% of new buyers with iPad 2 launch - survey. So one says 70% of buyers already own the original iPad and the other says 70% don't. Which is right? They both are and it just shows that you can always find statistics to support any point of view you like.
They were both surveys that looked at the people queuing up to buy the newly launched iPad 2. There were big queues at some Apple stores and they ran right around the block - hundreds of people. The two very different survey results show that the makeup of these queues can vary greatly.
The big problem with articles and surveys like these is that some people will read just one and use it to support their argument, theory or point of view. One survey like this on its own is meaningless and to get an accurate picture of iPad 2 buyers you would really need to perform 100 surveys and then combine all the results.
The headlines of these articles aren't wrong, they are right, but they don't actually mean anything.
Monday, 14 March 2011
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